A combination of 6-year-old Jim Beam® and an extract of rich Bourbon from within the barrel wood, Devil’s Cut® is positioned to bring American Whiskey drinkers and LDA+ consumers into the rapidly growing category. Devil's Cut uses a proprietary process of extracting the rich, flavorful whiskey trapped inside the barrel after aging, and has a unique brand history. Devil’s Cut® leverages the success of the Jim Beam name and a perfect spokesperson, Kid Rock.